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Feature Items

  • ProdecoTech Mariner 7 - 2014

    Meet the newest addition to the ProdecoTech Mariner family. The Mariner 7 offers riders an 8 speed drive train and a powerful 300 watt, free-spinning, front-mount motor,… [more]


Ride Specialized Bikes And Accessories!

Scott bicycles are built for speed!
When you're ready to set new personal records, hop aboard one of Scott's ultra-aero, super-light bicycles. Your every effort is converted into pure energy for awesome pedal power. Swing by the shop for a taste of Scott's engineering perfection and prepare to be amazed!

We proudly carry Wilier Triestina bicycles!

From podium finishes to weekend rides, Wilier Triestina makes a bicycle that will deliver the ride you want. Their legendary design and excellent craftsmanship will inspire you to ride your best. Stop in and see these awesome bikes in person!

Put on some Oakley shades and explore the world!

Grab your helmet, your bike, your Oakley glasses and go explore! Stylish, functional and tough, they look great and protect to the max in every situation. Come by today and pick out a pair of shades from our collection of fine Oakley cycling eyewear! 

Bike strong all day with Hammer Nutrition! Hammer Nutrition makes an assortment of great sports drinks, gels, recovery supplements, energy bars and more. Countless research has gone into their products to ensure you ride stronger, recover faster and always love the taste!

Enjoy a superb fit with Louis Garneau bicycle clothing!
When you seek the ultimate in comfort, style, durability and fit, look to our wide selection of Louis Garneau cycling clothing and accessories. Garneau's great gear is the easiest way to improve every ride!
We proudly carry Campagnolo bicycle components!

Campagnolo's Italian bicycle components have brought style, technology and innovation to cyclists for more than 75 years! Check out our selection and prepare to experience the joy of Italian bicycle engineering!

For the ultimate ride, get SRAM bicycle components!

Whether you want a replacement or an upgrade, we've got a great selection of SRAM bicycle components that will make any bike ride smoother and better than ever before!


Winter's chill is no match for Giordana quality and technology. Their exceptional fabrics will keep you warm and comfortable all-year long. Stop in to see our full selection!
Roval wheels take aerodynamics to a new level!
Specialized's testing shows Roval wheels to be faster and more aerodynamic than virtually any other wheel. Now, you can test ride these star-hub wonders and feel the difference yourself!

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So whats your excuse?

Bicycle Best Price Match Lowest Great Deals

Why would you go any place else? We have the bikes in stock! We have the staff to put you on the right bike! And we will Match our competitors price! Call shop for more details.

Bicycle Generation: Deerfield Beach - Boca Raton Bike Store

USA Cycling - Cycling News


Bicycle Generation 1346 E.Hillsboro Blvd., Deerfield Beach, FL 33441 Phone: 954-427-1484 Mon-Fri 9-8, Sat 9-7, Sun 10-5     Your Privacy